How to Create a Marketing Plan
For Your Script (Audio Program)

Dave Trottier has created a logical, detailed process that will help you create a focused strategic marketing plan for your script. The material guides you across the threshold into the real world of selling to Hollywood. Here's some of the topics covered.

  • Understanding how Hollywood works
  • What producers buy and why
  • How to find your real prospects-those actually looking for what you have
  • Discovering your concept and sales points
  • What agents and producers want from you
  • Identifying smaller markets that are often overlooked.
  • Developing your pitch and query
  • How to position and present yourself to buyers
  • Pitching and querying tips for today's market
  • Selling without an agent
  • How to make connections and contacts
  • Determining your target market

WORKBOOK. This innovative workshop-on-tape comes with a workbook to guide you through the steps in creating your strategic marketing plan. The material can be immediately applied to your situation. Included are worksheets for planning your sales campaign, including a Weekly Action Plan to help you focus your efforts where they'll bring the most results, and log sheets you can use to evaluate your progress and schedule follow-ups. And the materials may be photocopied for continued use.

EXAMPLES OF A QUERY AND TREATMENT. The workbook also includes a current query letter and Dave's revision of it. A two-page spec treatment of one of Dave's screenplays is also provided.

If you're looking for a bargain workshop that's reality-based, practical, and motivating, then this $25 workshop-on-tape is for you.

Thank you for your books and tapes. Of all the script writing programs I have taken, yours is the most informative, clear, and concise. You should be charging three times your current fees for the wealth of information in comparison to that of the others in the market.
-Dr. Louis C. Lodi

How to Create a Marketing Plan For Your Script. By David Trottier. One 90-minute audio tape plus 20-page workbook. $25. TIP: This audio tape and workbook is free with a script evaluation.

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