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On Writing: A Memoir of the Craft On Writing: A Memoir of the Craft by Stephen King Short and snappy as it is, Stephen King's On Writing really contains two books: a fondly sardonic autobiography and a tough-love lesson for aspiring novelists.
The Self-Publisher's Manual, 15th Edition The Self-Publisher's Manual, 15th Edition, by Dan Poynter. This is a must read for anyone who wants to self-publish his or her work.

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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells. by Robert W. Bly. Anything by Robert Bly is worth reading. Also, see The Online Copywriter's Handbook.
Writer's Digest Handbook of Magazine Article Writing Writer's Digest Handbook of Magazine Article Writing by Michelle Ruberg (editor).
How to Write Irresistible Query Letters How to Write Irresistible Query Letters by Lisa Collier Cool. Successful literary agent Lisa Collier Cool shares professional, practical advice on how to craft powerfully persuasive letters that connect with an editor's imagination. Readers will learn how to develop their ideas, select the strongest slant for their article or book, hook an editor with a tantalizing lead, and more.
Write the Perfect Book Proposal: 10 That Sold and Why, 2nd Edition

Write the Perfect Book Proposal: 10 That Sold and Why, 2nd Edition by Jeff Herman. An practical and effective presentation of how to write effective book proposals to sell you book idea.

2012 Writer's Market 2012 Writer's Market by Writer's Digest Magazine. Lists agents, books publishers, magazine markets, and contests and awards.
The Business of Writing for Children: An Award-Winning Author's Tips on Writing and Publishing
 Children's books, or How to Write, Publish, and Promote a Book for Kids The Business of Writing for Children: An Award-Winning Author's Tips on Writing and Publishing Children's books, or How to Write, Publish, and Promote a Book for Kids by Aaron Shepard. This is an invaluable resource for beginning and accomplished writers.
The Complete Idiot’s Guide to Getting Published, 4th Edition The Complete Idiot’s Guide to Getting Published, 4thEdition by Bykofsky and Sander.
Plot and Structure: Techniques and Exercises for Crafting a Plot That Grips Readers (Write Great
        Fiction)

Plot & Structure: Techniques and Exercises for Crafting a Plot That Grips Readers (Write Great Fiction) by James Scott Bell.

Beginnings, Middles and Ends: Elements of Fiction Writing

Beginnings, Middles & Ends: Elements of Fiction Writing by Nancy Kress. Nancy uses examples and clear explanations to illustrate her points.

Stein on Writing

Stein on Writing by Sol Stein. A master editor of some of the most successful writers of our century shares his craft, techniques, and strategies.

On Writing Well, 30th Anniversary: The Classic Guide to Writing Non-Fiction

On Writing Well, 30th Anniversary: The Classic Guide to Writing Non-Fiction by William Zinsser.

Ghostwriting: For Fun and Profit

Ghostwriting: For Fun & Profit by Eva Shaw. Practical in content, upbeat, and motivational. Takes the fear out of becoming a ghost.

Freelance Writing for Greeting Card Companies

Freelance Writing for Greeting Card Companies by Patrisha Srauss.

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